Wilkins Ndwiga
Wilkins Ndwiga
Founder & Fractional COO
Nairobi, Kenya
Operating across US, East Africa, and Europe

Where This Started

Early in my career, I worked on a content team with talented people and a disorganized process. We missed deadlines constantly. We repeated the same mistakes every week. Then we got a system — documentation, accountability, a clear workflow — and the same team started outperforming teams with twice the talent. That was the insight that redirected everything.

Systems matter more than talent. Structure is a force multiplier. And most small businesses are running talented teams with no real systems at all.

I have spent the years since then building those systems — for content studios, field service companies, financial services firms, and digital operators. What I found is that the problem is almost always the same: the business works because the founder wills it to work. It falls apart the moment the founder steps back. The fix is not more people. It is infrastructure.

Why Fractional

Most businesses that need operational leadership do not need a $150K/year full-time COO. They need someone who can embed, build the systems, train the team, and hand it off. They need the expertise without the overhead.

The fractional model works because it matches the actual need. I go deep into a small number of engagements — two or three at a time — rather than shallow across many. That means you get the same quality of thinking and ownership that a full-time hire would give you, at a fraction of the cost, with a defined exit when the operation is standing on its own.

The Firm

The Nomad Ops started as a solo practice and is growing into an operations firm. The vision is a team of embedded operators — each one a specialist in a vertical, each one capable of going into a business and building what needs to be built. We are building toward that now.

If you are a strong operator who wants to work fractionally with growing businesses, we want to hear from you.

Operating Principles

  • Systems over talent A documented process executed consistently outperforms improvised brilliance every time. We build for repeatability, not heroics.
  • Ownership, not reports We do not deliver slide decks. We own outcomes. If the system does not hold after we hand it off, we have not done our job.
  • Embedded, not advisory The best operational advice is built into the workflow, not presented in a monthly meeting. We work inside your business, not alongside it.
  • Depth over breadth We work with two or three clients at a time. That is not a constraint — it is a quality guarantee. You get the full focus of a COO, not a fractional percentage of one.
  • The exit is the success metric We measure ourselves by what keeps running after we are gone. A successful engagement ends with your team running the operation without us in every conversation.
The Team

Built to scale
beyond one operator.

The Nomad Ops is growing. We are building a team of fractional operators — each a specialist, each capable of embedding inside a client and building what needs to be built.

Founder · Fractional COO
Wilkins Ndwiga

Field service, content media, financial services. Specializes in Jobber, ClickUp, Zapier, and accountability system design. Based in Nairobi.

Open Position
Operations Associate

Looking for a junior ops generalist to support client engagements. Strong SOP writing, tool proficiency, and structured thinking required.

Open Position
Fractional Ops Specialist

Experienced operator ready to run their own client engagements under The Nomad Ops umbrella. Vertical specialization a plus.

Join the Team

The operation you want already exists. You just have not built it yet.

That is exactly what we do. Let us talk about what it looks like in your business.

Start the Conversation